Description
Back to School Cool was an online fashion show that was promoted and launched on the AOL for Broadband service. The fashion show featured 5 girls who modeled 3 outfits each. The show provided the user the ability to purchase any item worn by the girls during the show. As each girl presents her outfit in a video clip, the user can then select different items within a still shot of the outfit, view a description & price, and then click to buy the item.

This feature was a joint venture between the AOL for Broadband and AOL Shopping groups. It was a "first of it's kind" for AOL: combining streaming video with a fully immersive, interactive environment where the user can engage with an outfit as it's being presented on the runway.

Roles
Information Architecture
Interaction Design

Launched
August 2003
AOL KW: Back to School Cool
Sample Documents (pdf): IA | UI
Sample Visuals: one | two